You've no doubt seen the Goldieblox commercial which uses a parody of The Beastie Boys' "Girls" within the really, really cool video of girls setting off a Rube Goldgerg Machine.
If not.. here is is:
Well.. seems they didn't ask the Beastie Boys for permission... and that sparked a trail of feedback when word got out that the band didn't seem to be OK with that. Really quick and negative press condemning Beastie Boys for their actions.
- Like this one from hollywoodreporter.com
- And this coverage fom latimes.com
Well, today their publicity company, Nasty Little Man released an open letter from the surviving members of Beastie Boys.
Here is the letter:
OPEN LETTER FROM BEASTIE BOYS' MIKE D & ADROCK TO GOLDIEBLOX
Like many of the millions of people who have seen your toy commercial "GoldieBlox, Rube Goldberg & the Beastie Boys," we were very impressed by the creativity and the message behind your ad.
We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering.As creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads. When we tried to simply ask how and why our song "Girls" had been used in your ad without our permission, YOU sued US.